About RU

"Rotterdam is one of the youngest, most dynamic and diverse cities in the world. A city that stimulates and inspires. People of many different cultures and nationalities have chosen Rotterdam as their home – thus making the population of Rotterdam a reflection of the whole world! That makes us proud”
(A.Aboutaleb, mayor of Rotterdam)


World Performing Arts nowadays are not static, but are always on the move. Artists of all nationalities meet in streets, in the nightlife and on stages and festivals and they influence each other in an artistic way and come together, this creating a new artistic idiom. In world cities such as Rotterdam, this cross-fertilization leads to surprising new cultural expressions. Culture not only has an artistic self-esteem, but also a social and an economic value. These three values of art and culture are not isolated, but they relate to each other. They often reinforce each other, sometimes they rub against each other. But culture brings so much more: it's about sharing (creative) forms of expression, knowledge, experiences and opinions. It is about a dynamic system in which we create values and symbols and identities and confront each other.

Rotterdam Unlimited celebrates this diversity and is of the opinion that all these world arts deserve a place directly in the center of the city, because of its vitality, its inspiration and its artistic value.

MISSION

Rotterdam Unlimited showcases metropolitan art and contemporary culture. Rotterdam Unlimited shows how culture influences and interactions are continuous sources of innovation and showcases this with striking examples of artistic exchange. In addition, Rotterdam Unlimited presents the powerful art traditions and the rich heritage of the many cultural communities now living in the Netherlands. RU provides a platform for all these different cultural expressions and plays an active role in bringing together artists, organizations and public groups.

Rotterdam Unlimited celebrates this diversity and is of the opinion that all these world arts deserve a place directly in the center of the city, because of its vitality, its inspiration and its artistic value.

VISION

Rotterdam Unlimited considers cultural diversity as a given and as a source of inspiration for interesting new developments in all (performing) arts. The programming of Rotterdam Unlimited is structured in such a way that location and performance reinforce each other or evoke contradictions that leads to unexpected unique experiences. The festival stimulates exploring the interfaces of music, dance and poetry. Besides well-known and accessible program components, Rotterdam Unlimited also selects projects that convey social relevance or even urgency. The program profile of Rotterdam Unlimited can be described as high quality combined with accessibility. For that reason, most performances are accessible free of charge.

SOCIAL SUSTAINABILITY

Now a days everyone understands the importance of a socially sustainable society. A society in which cohesion is leading with great resilience to be able to cope with the rapid global changes. A united society that is capable of making the necessary step towards circular thinking and acting, possible. And a society in which diversity is seen as a building block for common dualistic thinking in order to achieve changes. Only then, we will be able to achieve sustainability.
There is a necessity to building unanimously new common norms, values ​​and culture experiences. A necessity to be able to build a new era in the coming centuries in which global solidarity is the only option. Events can contribute significantly to this.  With Culture and Celebration as its bearers, Rotterdam Unlimited not only wants, but shall further methodically upgrade this approach to a national event with international appeal and position, with the aim of bringing international awareness to this line of thought with accompanying approaches and methodologies.

 

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